2026 OUTLOOK
Market Trends Report
2026 MARKET TRENDS
Executive Summary
The insurance landscape is undergoing a profound transformation, driven by shifting economic drivers and an increasingly complex risk environment. Our Market Trends Report offers a comprehensive analysis of these emerging shifts, providing strategic foresight into the critical developments redefining commercial coverage, employee benefits and personal insurance. As economic conditions fluctuate, regulations adjust and new risks emerge, understanding these shifts is key for informed decision-making and long-term security.
Commercial Insurance
Heightened competition among carriers is creating new opportunities for those with strong risk management practices. At the same time, organizations face persistent challenges from large-scale loss events such as wildfires, cyber incidents and catastrophic claims. Industries like transportation and hospitality, and operations in risk-prone regions, must remain agile to secure effective coverage as market dynamics continue to shift.
Employee Benefits
A pivotal shift is underway, as organizations work to control rising costs without compromising the quality or relevance of benefit programs. There is a stronger focus on deploying digital health tools, from virtual primary care to cost transparency platforms, ensuring value and improved employee well-being. While cost management is a top priority, fostering a culture that attracts and retains talented, engaged individuals remains essential.
Personal Insurance
Market conditions continue to shift amid climate volatility, higher loss severity, regulatory change and evolving carrier strategies, requiring stronger preparation, clearer documentation and more deliberate risk management. While capacity is expanding and underwriting is stabilizing in select areas, catastrophe-exposed regions continue to face tighter requirements and sustained pricing pressure, particularly for properties exposed to wildfire, hurricane and severe convective storm activity.
Moving Forward Together
The Brown & Brown Market Trends Report offers more than data and analysis — it provides meaningful perspective for your business, your employees and your future. Our team brings expanded resources and insight to address today’s insurance challenges and anticipate tomorrow’s needs. Working together, Brown & Brown can help deliver enhanced knowledge and broader solutions for a future defined by complexity and opportunity.
— Brown & Brown Retail Senior Leadership Team
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